Press

Baron Davis adds a bit of color to Christmas with The Black Santa Company

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How This Former NBA All-Star's Black Santa Startup Brought in $500,000-in 1 Month

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Former NBA player designs and creates holiday merchandise through his company

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The Black Santa Movement: Spreading Love and Diversity

As a child I never knew a different Santa Claus other than the traditional depiction existed. There was only one option for Santa, and his skin tone was different than mine. During the Christmas season, I was elated to go to the mall to snag a photo with Santa. This tradition made the season more magical and festive.

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Baron Davis Talks Black Santa Movement, Producing 'Winter Wonderland' Mixtape

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FORMER ALL-STAR BARON DAVIS PAVES THE WAY FOR STORYTELLERS IN THE NBA

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Baron Davis’ ‘Black Santa Winter Wonderland’ Mixtape Is Here to Save Xmas

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NBA ALL-STAR BARON DAVIS AND THE BLACK SANTA MOVEMENT

Black Enterprise caught up with the former New York Knicks guard on Monday at The Black Santa Company’s toy drive, which partnered with AÂ Fabolous Way Foundation to donate Christmas gifts to children. While there, Davis opened up about his inspiration to start his latest venture, the lack of diversity in tech, and his motto on saving money.

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